The world's leading branded residences, represented by OLASOR.

A branded residence is a private home — apartment, villa or penthouse — developed in partnership with a globally recognised luxury brand (typically a hotel, fashion house, automotive marque or starchitect). Owners hold full title to the residence while benefiting from the brand's design standards, service culture and, where applicable, hotel amenities such as concierge, housekeeping, spa, dining and security.

Hotel-branded residences sit within or adjacent to a flagship hotel. Owners purchase freehold (or long-leasehold, depending on jurisdiction) and access the hotel's services on demand — 24/7 concierge, in-residence dining, housekeeping, spa, and priority reservations. Many programmes also offer optional rental management when the owner is away, with revenue shared between owner and operator.

Branded residences typically command a 30–50% price premium over comparable non-branded luxury homes in the same location, and independent research (Savills, Knight Frank) shows they also tend to hold value better and resell faster. Beyond financials, owners pay for turnkey ownership, hotel-grade service, and the assurance of a brand standard maintained across decades.

It depends on the brand and the stage of construction. During pre-launch and shell-and-core phases most operators permit a curated palette of finishes, layouts and upgrades within the brand's design language. Once a residence is delivered turnkey, customisation is more limited to preserve the integrity of the brand standard. OLASOR coordinates customisation directly with developers on behalf of clients.

Branded residences carry service charges that fund the brand programme, staffing, amenities and reserves — typically higher than standard luxury condominiums but commensurate with the service level. Expect annual service charges, property taxes per jurisdiction, optional hotel services billed on use, and (where applicable) rental management fees if the residence is placed in a rental pool.